In the ACTIVATE project, we believe that the best tools are those built directly with the people who will use them . In Month 3, we put this philosophy into practice during our Validation phase, where we moved the draft of our „Artisan Green and Digital Transformation Roadmap” out of the partner meetings and into […]
In the contemporary landscape of entrepreneurship, particularly for artisans and freelancers, acquiring a comprehensive understanding of the market is imperative for success. Market research serves as a fundamental pillar upon which effective business decisions are based. By engaging in thorough market analysis, artisans and freelancers can effectively assess customer needs and preferences that directly impact […]
Green technology adoption is reshaping how artisans approach their craft, and those who ignore it risk losing both customers and resources. Traditional methods often rely on energy-intensive processes and materials that are becoming scarce or regulated. Consumers increasingly favour sustainable products, whilst environmental standards tighten across industries. This shift doesn’t mean abandoning your craft traditions. […]
We are thrilled to share a look back at a pivotal milestone in the ACTIVATE project (2025-1-IT01-KA210-VET-000350220) “Using green and digital transition to increase artisans and small business competitive advantage”: our first Collaborative Meeting held in Torino, Italy. As we move forward with our mission to use the green and digital transition to boost the […]
1 min read Training course: Digital Entrepreneurship Location: Abovyan, Armenia Dates: 20 – 31 July 2023 Number of participants: 30 participants Participating countries: Armenia, Bosnia & Herzegovina, Croatia, Czech Republic, Finland, Israel, Lithuania, Romania, Spain, Sweden, Netherlands, Tunisia, Ukraine. Infopack (must read before application) below Costs: Administration fee: 30 EUR 100% accommodation, food and program […]
6/25/20231 min read Training course: Deeping In The Future Location: Covilha, Portugal Dates: 1 – 10 July 2023 Number of participants: 30 participants Participating countries: France, Italy, Lithuania, Portugal, Spain, Romania, Poland Infopack here (must read before application): Information pack Costs: Administration fee: 30 EUR 100% accommodation, food and program materials are covered by the […]
12/25/20237 min read In the age of social media and digital advertising, leveraging the power of influencers has become a common strategy for brands looking to expand their reach and connect with new audiences. However, in recent years, a new term has entered the marketing lexicon: nanoinfluencer. Defined as individuals with anywhere from 1,000 to […]
Power of Neuromarketing: Comprehensive Examples for Beginners 1/19/20244 min read Neuromarketing is a fascinating field that combines psychology and marketing to help businesses understand how consumers make decisions. It’s all about getting inside the consumer’s mind, understanding their emotions and motivations, and then using this information to create more effective marketing strategies. The psychology behind […]
Article delves into the pervasive issue of fake news and misinformation in the digital age, emphasizing its detrimental effects on public trust, health, safety, and democratic processes. 4/17/20247 min read Identifying fake news is critical in today’s digital age, where misinformation on social media can quickly spread, affecting public opinion and even democracy. The rise […]